Sell your home for what it's actually worth.
It starts with the number — what your place is worth today, and what's left in your hand once the loan and CPF clear. What you buy next is a separate conversation, and only if you want one.
Free · Usually same day · No obligation
Four answers, in one message.
You'll know where you stand whether or not you ever list with me.
What it's worth
Transacted comparables on your street — what buyers actually paid, not what neighbours are asking.
What you actually walk away with
Outstanding loan, CPF refund with accrued interest, and the cash left in your hand once everything clears.
Sell first or buy first
ABSD exposure, bridging loans, and the sequencing that stops you paying for one mistake twice.
Whether now is your window
Sometimes the answer is wait. I'll tell you if it is, and what would need to change.
Buyers can't picture it. So I show them.
A lived-in room makes a buyer renovate in their head mid-viewing. Drag across any photo below.
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Clutter cleared, lighting corrected, furniture restaged
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Bulky furniture removed so the walkway reads its full length
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Drying rack and floor clutter removed — same room, twice the space
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Laundry cleared so buyers see the yard, not someone's washing
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Commercial units get the same treatment as homes
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Even storage areas can be shown as usable space
I've walked the ones you're comparing yours to.
Every home I list gets a film made for it — scripted, shot, edited and published to an audience, not twelve photos uploaded to a portal and left there.
ClaydenceStill Road · D15 · Freehold
Amber HouseAmber Gardens · D15 · Freehold
21 Mount RosieMount Rosie Road · D11
8 Treasure IslandDistrict 4
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All four produced in-house — by me, or with a professional crew where the property called for it. Made for the home rather than pulled from a template, which is the same treatment your listing gets.
Marketing work from previous projects. Some of these homes have since been sold, and they are shown as examples of how a property is presented — not as available listings.
I'm Eden.
That's me in the walkthroughs above. I shoot and edit most of them myself, and bring in a professional crew when a property needs more than one person can do well. Either way it carries my name, so it gets made properly rather than quickly.
I came into property from a finance degree, which is why the first thing I send you is a number and not a brochure. What it's worth today, what's left after the loan and CPF, and what that leaves you to work with.
Every listing I take runs on the same framework, whether it's a flat in Woodlands or a freehold semi-D. Nothing about it depends on the market being kind that month.
I can't control the market. I can control how your home is presented to it — and that is where most listings quietly lose money.
The same eight steps, every listing.
Not a menu. This is what happens to your home whether it sells in two weeks or twelve.
A proper walkthrough, shot and edited
Published to my feed, not just attached to a listing. Buyers see the home moving before they see the price.
Virtual staging on every room that needs it
Lived-in or empty interiors shown the way a buyer needs to see them, before a single viewing is booked.
Professional photography
Wide-angle, corrected verticals, natural light — shot at the time of day your unit actually looks best.
Property analysis and competitor pricing before we list
What's transacted in your development, and what's sitting unsold around you right now. We price against the homes a buyer will physically view on the same afternoon as yours.
Your numbers, worked out before you commit
Outstanding loan, CPF refund with accrued interest, net cash in hand, ABSD exposure and bridging cost — calculated for your situation rather than estimated off a rule of thumb. You'll know what you walk away with, and what it buys next, before you sign anything.
Buyers qualified before they walk in
I check financing and intent before booking a viewing. That usually means fewer appointments — but the people who come through can actually buy, so you're not clearing the house every weekend for browsers.
Paid reach when a listing needs it
For homes that are harder to move — an awkward layout, a quiet stack, a soft window — I run Meta ad campaigns and build proper lead funnels instead of waiting on portal traffic. Most listings never need this. The ones that do, need it badly.
A timeline you can live in
Sell-first or buy-first, option dates, completion and handover mapped so you're never homeless and never holding two mortgages by accident.
What the framework has done.
Photography and virtual staging went out the moment we took the listing. It sold before the walkthrough video was even published — the presentation did the work on its own.
Sold in three days.
Mr Lim · Ubi area
Came to me after three to four months on the market without a single offer. Nothing was wrong with the flat. We relaunched it on the same framework — restaged, refilmed, repriced against what buyers were actually viewing that month.
Sold in two weeks.
Mr Lam · Woodlands
Same framework again, and an owner who wanted to be kept in the loop rather than left guessing. I took every call and talked through each decision as it came up.
Sold in three weeks.
Mr Lee · Sengkang
Not ready for a home valuation yet?
Tell me what you're after and I'll come to the conversation already prepared, instead of asking you the same five questions everyone else does.
Got it. I'll contact you.
I'll go through what you've sent and come back with something useful for your situation — usually the same day. Nothing automated, and no one else gets your details.
Message me directly insteadSend me your address. I'll send back the number.
No appointment, no listing pitch. If now isn't your window, I'll say so.
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